MISSION

Owner of the category P&L that leads the category’s business performance by defining strategy, optimizing assortment, and ensuring flawless execution across channels. Align all levers — pricing, product mix, and master data — to maximize profitability and market relevance.

MAIN RESPONSIBILITIES

SCOPE : Fashion (Softline)

Own the Category P&L and Deliver Business Objectives

• Define and lead business objectives and category-level targets
• Perform OTB and ensure alignment with financial planning
• Track category performance (sales, GM, rotation, pricing, activation) across Offline & Online to meet profitability targets.

Define and Implement Category Strategy for O&O

• Analyze market trends, customer behavior, competition, and store segmentation
• Identify assortment gaps and opportunities throughout the year for both Offline and Online (including exclusive or online-specific SKUs)
• Build a category strategy aligned with brand positioning
• Monitor execution of strategy across VM, Trade Plan, In-store, and Online touchpoints.

Drive Assortment and Product Planning

• Define optimal assortment per channel and store tier (O&O) and exiting strategy for underperforming sku’s (e.g., provisions, etc.)
• Lead product planning per banner/store: specs, product mix, materials, packaging type, collection themes, and samples.
• Set price architecture (Step-in / Good / Better / Best) using competitors’ benchmark
• Identify opportunities for exclusive designs and product innovation with Sourcing
• Input Product for Trade Plan exercise per activation
• Prepare commercial briefs for Sourcing Executive
• Manage the assortment selection process timeline compliance (e.g., Range Council).

Supervise master data accuracy and consistency on the category.

REQUIREMENTS

Functional skills:

• Full ownership of Category P&L (sales, margin, OTB, pricing, stock rotation)
• Proven ability to develop and execute Homeline category strategy (Furnitre, Culture, Textile, Bedding, …)
• Strong experience in international and deal-based sourcing (off-price, outlet, treasure hunt)
• Advanced analytical capability with strong command of key retail KPIs
• Ability to convert market trends, customer insights, and data into commercial actions
• Strong cross-functional leadership across Sourcing, Supply Chain, VM, Trade Marketing, E-commerce, and StoresWell-organized.

Education: Bachelor’s degree in Business Administration, Economics, Supply Chain, Marketing, or related fields.

Experience: 5–8 years of experience in Category Management, Buying, Merchandising, or Commercial roles within Fashion/Cosmetics/ Non-Food retail.

Language: Fluent in Vietnamese, proficiency in English.

Office skills: proficient in MS Office, Excel, experienced with ERP / retail systems (SAP or equivalent) is preferred.

Attitude: Hardworking, strong ownership mindset, commercially driven, result-oriented, and comfortable working under pressure.