MISSION
Category Manager (Buyer) is responsible for developing the assigned product category by sourcing, selecting, and managing suppliers to ensure competitive assortment, pricing, promotions, and smooth operation across stores. The objective is to optimize sales, profitability, and customer satisfaction in line with company strategies and market trends.
KEY RESPONSIBILITIES
1. Category Management
• Understand market trends, customer needs, competitors, and sales history to optimize the product assortment for stores.
• Develop and manage assortment plans aligned with company policies and customer demand.
• Define and implement pricing strategies, ensure price competitiveness while maintaining profitability.
• Manage category performance by regularly analyzing sales, margin, stock level, and proposing corrective actions.
2. Supplier Management
• Source, assess, and select suppliers, ensuring product quality, competitive cost, compliance with regulations and company policies.
• Negotiate trading terms, pricing, promotional conditions, and return policies.
• Maintain close communication with suppliers to monitor sales targets, promotions, stock status, out-of-stock situations, and delivery performance.
3. Promotion and Campaign Management
• Plan, propose, and implement promotional activities for the category.
• Collaborate with Marketing teams to ensure effective communication of promotions to customers.
• Identify prioritized and seasonal products for promotions to drive sales and customer engagement.
4. Operations and Coordination
• Coordinate with internal departments (Marketing, Supply Chain, Accounting, Store Operations) to ensure smooth execution of category plans.
• Support stores in solving operational issues related to suppliers such as delivery, product quality, pricing, and documents.
• Work closely with other Category Managers and Commercial Managers to align category development strategies and events.
5. Order and Import Process Management (For Imported Categories if applicable)
• Forecast, plan and monitor import orders to ensure product availability.
• Work with Hygiene & Quality Department for product self-declaration and regulatory compliance.
• Solve and escalate any issues related to shipment and importation processes.
6. Reporting
• Prepare regular reports on category performance, promotion effectiveness, pricing analysis, and supplier performance as required.
• Maintain accurate documentation and data tracking through internal systems (SAP, GOLD, or relevant systems).

Knowledge
• Strong understanding of retail business, FMCG/Fresh Food categories.
• Knowledge of Vietnamese import/export regulations (for imported categories).
• Understanding of consumer behavior, pricing, merchandising, and legal compliance.
Skills
• Excellent negotiation, communication, and relationship management skills.
• Strong analytical skills: able to synthesize and interpret sales, pricing, and market data.
• Effective time management, multitasking, and problem-solving abilities.
• Competency in Microsoft Office (Excel, PowerPoint, Word); experience with SAP/GOLD systems is a plus.
• Fluent in English and Vietnamese (both written and verbal).
Attitude
• Business-oriented mindset, enthusiastic, proactive, and customer-centric.
• Honest, responsible, detail-oriented, and committed to teamwork.
• Able to work independently and under pressure in a fast-paced environment.
REQUIRED BACKGROUND
Education: Bachelor’s Degree in Business Administration, Marketing, International Trade, or related fields.
Experience:
• Minimum 2-3 years experience in a Category Management, Buyer, or Sourcing role.
• Prior experience in supermarkets, food retail chains, trading, or sourcing offices is preferred.