Core Purpose of the Job:

• To manage and execute content and public relations strategies across digital channels, enhancing brand presence and engagement.
• To develop and implement effective social media campaigns, analyze performance, and collaborate with internal and external stakeholders.

Areas of Responsibility:

1. Social Media Management:

• Oversee daily operations of social media channels including Facebook, Instagram, and YouTube.
• Adapt and optimize content for different social media platforms to maximize engagement and reach.

2. Campaign Planning and Execution:

• Plan and execute social media and digital marketing campaigns, including both organic and paid strategies.
• Develop creative concepts and ideas for social media campaigns and ensure timely implementation.

3. Content Development:

• Create and manage high-quality content for various digital platforms.
• Write compelling and engaging content that aligns with brand messaging and objectives.

4. Performance Monitoring and Reporting:

• Measure and analyze the performance of social media campaigns and provide reports on key metrics.
• Use insights to optimize content and campaign strategies for better results.

5. Collaboration:

• Work closely with internal teams and external partners, including agencies, KOLs, and communities, to launch campaigns effectively.
• Coordinate with stakeholders to ensure campaigns are delivered on time and within budget.

6. Trend Analysis:

• Identify and analyze trends and insights to target customers effectively.
• Monitor competitor activities and adapt strategies based on market insights.

7. Assigned-Budget Management:

• Manage and allocate the budget for social media activities, ensuring cost-effective use of resources.