MISSION

As a CRM team member in the Loyalty Department, you will play a crucial role in supporting the development and execution of customer relationship management strategies. You will assist in managing loyalty programs, analyzing customer data, and coordinating cross-functional efforts to optimize customer engagement and retention.

ACTIVITIES

Function:

1. Loyalty Program Support:

• Assist in the administration and management of the company‘s loyalty programs, including membership enrollment, campaigns execution, program communications, performance monitoring and reporting.
• Provide support to customers service team regarding CRM initiatives inquiries.

2. Customer Data Analysis:

• Assist in collecting, organizing, and analyzing customer data to identify trends, patterns, and insights related to customer behavior and preferences.
• Collaborate with the data analytic team to generate reports and dashboards that summarize key performance metrics and provide actionable recommendations.

3. Cross-Functional Collaboration:

• Work closely with Busines Unit’s marketing teams to ensure alignment of CRM initiatives with overall business objectives.
• Coordinate with internal stakeholders to gather requirements and facilitate the successful implementation of CRM initiatives.

4. Customer Communications:

• Assist in the development and execution of customer communications strategies, including email campaigns, newsletters, and promotional materials.
• Ensure that all customer communications are tailored to specific segments and aligned with the messaging guidelines.

5. CRM Technology Support:

• Provide assistance and training to internal users on campaign systems and tools.
• Coordinate with technical team and vendors to troubleshoot, suggest enhancements to improve system capabilities to support business needs.

6. Performance Tracking and Reporting:

• Support the tracking and analysis of program performance metrics, including customer acquisition, campaign performance, customer retention, and lifetime value.
• Assist in generating regular reports and presentations to communicate insights and findings to key stakeholders.

COMPETENCIES

Functional knowledge & experience:

• Previous experience in a marketing, Loyalty or CRM-related role is preferred.

Functional skill:

• Basic understanding of customer relationship management principles and practices.
• Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
• Strong analytical skills with the ability to interpret data and draw meaningful conclusions.

Managerial skill:

• Excellent communication and interpersonal skills, with the ability to work effectively in a team environment.
• Detail-oriented with strong organizational and time management skills.

REQUIRED BACKGROUND & ATTITUDE

Education: Bachelor’s degree in Marketing, Business Admintrations, or a related field.

Language: Fluent in English & Vietnamese

Office skills: Excel, Power point, and MS word

Attitude: Great team player with ability to work autonomously to take ownership of task assigned