Content Creation & Management

• Write, edit, and optimize product names, descriptions, key attributes, and feature highlights.
• Ensure content consistency across all platforms in tone, structure, and branding.
• Use AI tools (e.g., ChatGPT, Jasper, Grammarly) to support scalable content writing, translation, and enhancement.
• Localize content in Vietnamese and/or English with customer relevance and cultural accuracy.
• Collaborate with merchandising, photo, retouch, and design teams to ensure complete and high-quality content assets.

SEO & Performance Optimization

• Implement SEO best practices to improve organic visibility across all channels.
• Stay updated on keyword trends and use AI-powered keyword tools (e.g., Surfer SEO, SEMrush AI) for content optimization.
• Monitor content performance through KPIs such as CTR, conversion rate, and bounce rate; adjust strategies accordingly.

Data Management & Quality Control

• Review and refine raw product data from merchandise teams; ensure accurate categorization, attributes, size charts, and grouping.
• Maintain data integrity by checking for duplication, errors, and completeness.
• Work closely with the Product Content Team and QA to ensure no content backlog.

Cross-functional Collaboration

• Align with online merchandising, marketing, digital, and marketplace teams for promotional content and campaigns.
• Coordinate timelines with internal stakeholders and external partners to meet go-live deadlines.

Process Improvement & AI Integration

• Contribute to building content SOPs and frameworks using AI to streamline writing, QA, and publishing.
• Explore new technologies to automate repetitive tasks (e.g., AI product attribute extraction, auto-translation, product summarization).
• Share AI-related insights and tools with the content team to enhance team productivity and performance.