Main Responsibilities

Define and build product concepts based on market research and customers insights.

• Conduct market, consumer, and competitor analysis to identify customer needs, market trends, growth opportunities.
• Propose PL categories and sub-categories based on market insights, consumer demand, and business potential.
• Define product proposals, product roadmap roadmaps, and commercial feasibility (target pricing segments, target margin, differentiation).
• Define price architecture (Step-in / Good/ Better/ Best) for appropriate products and stores.

Cross-Functional Collaboration.

• Collaborate with Category Managers, Sourcing Managers to the sourcings based on aligned products concept & commercial targets. Liaise with sourcing teams to evaluate supplier capabilities, MOQ, lead times, and compliance.
• Collaborate with cross-teams includes Operation, Marketing, Supply Chain, etc. to ensure successfully launches nationwide.

Own the PL Category P&L and Business Objectives.

• Responsible for PL category business objectives and commercial targets set by the company.
• Monitor category performance (sales, margin, rotation, pricing, activations) across Offline & Online to meet profitability targets.
• Monitor execution of strategy across VM, Trade Plan, In-store, and Online touchpoints.
• Actively propose ideas to outreach business objectives.

Lead new projects.

• Responsible for planning new projects that capure market opportunities.
• Coordinate cross-teams to ensure excellent execution.
• Oversee financial targets and risk management of new projects.

Other Requirements

Education: Bachelor’s degree in Business Administration, Economics, Supply Chain, Marketing, or related fields

Experience : 5–8 years of experience in Product Development, R&D, Category Management, Buying, Merchandising, or Commercial roles within Retails (Homeline, FMCG).

Language: Fluent in Vietnamese, proficiency in English.

Office skills: Proficient in MS Office, Excel. Experienced with ERP / retail systems (SAP or equivalent) is preferred

Attitude: Hardworking, strong ownership mindset, commercially driven, results-oriented, and comfortable working under pressure.

Functional skills:

• Proven ability to research market trends, customers insights. Ability to convert market trends, customer insights, and data into commercial actions.
• Experienced in develop product concepts & roadmap.
• Advanced analytical capability with strong command of key retail KPIs
• Full ownership of P&L (sales, margin, pricing, stock rotation…).
• Strong cross-functional leadership across Sourcing, Supply Chain, VM, Trade Marketing, E-commerce, and Stores Well-Organized.