Job Description

• Loyalty Program Management: Monitor and optimize member engagement, oversee day-to-day program operations, and support customer service alignment

• Customer Insights & Data Analysis: Translate customer insights into actionable CRM strategies and reporting dashboards

• CRM Campaign Strategy & Execution: Plan, launch, and analyze CRM campaigns. Recommend optimization initiatives for continuous program enhancement

• Cross-Functional/Business Units Collaboration: Partner with marketing and commercial teams to align CRM initiatives with business goals. Collaborate with funtional departments to execute the initiatives with discipline and enhancements of overall customer experience

• Customer Communications: Develop data-driven communication strategies across channels to drive engagement and retention

• CRM Technology Support: Leverage Loyalty & CRM tools effectively, provide assistance and training to internal users, recommend enhancements, and support troubleshooting in collaboration with IT and vendors

• Performance Tracking & Reporting: Define program performance metrics, track CRM effectiveness, and deliver insights-driven recommendations for continuous improvement

• Build CRM team capability: Analytical skill, system operation, ability to structure thinking and present thoughts/recommendation to higher management.

Requirements

Must-Have:

• Excellent communication, collaboration, and project management skills, with the ability to work effectively across functions and organisational levels

• Proven ability to balance strategic planning with hands-on execution

• Highly organized, detail-oriented with growth mindset and ability to adapt in a dynamic environment

• Strong analytical skills with experience in interpreting data and draw meaningful conclusions for decision-making

• Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint

Nice-to-Have:

• Experience in management consulting

• Experience in CRM, loyalty programs, customer engagement, or marketing

• Hands-on skills in customer segmentation, campaign execution, testing and optimisation

• Familiarity with loyalty program platforms or customer lifecycle management tools.

Education: Bachelor’s degree in Marketing, Business Admintrations, or a related field

Seniority: Manager (JG16). 4+ years of working experience

Language: Fluent in English & Vietnamese. Ability to communicate well across seniority level and functional background.

Office skills: Excel, Power point, and MS word

Attitude: Strong sense of ownership, great team player with ability to work autonomously and take responsibility of task assigned.