Main Responsibilities

• Develop and execute category strategies to drive sales growth, profitability, customer satisfaction, and market competitiveness.
• Analyze consumer trends, market insights, and emerging food & beverage innovations to identify growth opportunities and category development initiatives.
• Collaborate closely with R&D, Operations, and Marketing teams to develop new products, seasonal offerings, menu innovations, and category expansion plans aligned with customer needs and market trends.
• Lead menu development, recipe standardization, product lifecycle management, assortment optimization, and continuous product improvement.
• Own category sales, gross margin, profitability, food cost, and key commercial KPIs.
• Source, evaluate, and develop suppliers to ensure product quality, supply continuity, innovation capability, and cost competitiveness.
• Negotiate pricing, commercial agreements, contracts, rebates, and promotional support to maximize category performance.
• Develop pricing architecture, promotional strategies, and commercialization plans to drive sales and profitability.
• Ensure product quality consistency, recipe compliance, food safety standards, and operational execution across stores.
• Monitor category performance, customer feedback, and market developments to drive continuous improvement and innovation.
• Prepare business reviews, category performance reports, forecasts, and strategic recommendations for management.
• Perform other duties and projects as assigned by management.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Food Technology, Hospitality Management, or a related field.
• Minimum 3 years of experience in Category Management, Product Development, Commercial, or Operations within Retail, F&B, Convenience Store, Café Chain, or Food Service environments.
• Proven experience in beverage category management, menu development, recipe standardization, and product innovation.
• Strong understanding of category management principles, pricing strategy, promotion planning, and P&L management.
• Experience in supplier sourcing, negotiation, and vendor relationship management.
• Good knowledge of food safety regulations, quality standards, and operational best practices.
• Strong analytical, commercial, and problem-solving skills with the ability to translate insights into business actions.
• Excellent stakeholder management and cross-functional collaboration skills.
• Proficient in Microsoft Excel, PowerPoint, and business reporting tools.
• Good command of English, both written and spoken.