Commercial Manager (Fresh Food - Produce)

MISSION

The Commercial Manager is responsible for delivering financial and commercial targets for the assigned department/category, including budget achievement, profitable market share growth, and working capital optimization. This role drives category strategy, customer-centric assortment, pricing and promotion plans, and strong supplier partnerships across multiple banners, formats, and channels.

ACTIVITIES

1. Financial & Business Performance

  • Be accountable for delivering financial KPIs, including budget, sales growth, margin, and working capital targets for the assigned department/category.
  • Monitor category performance and take corrective actions to improve profitability and business results.

2. Category Strategy & Range Management

  • Collaborate with Business Unit partners to develop and implement the category strategic plan in line with banner priorities, customer needs, and marketing direction.
  • Source and develop a customer-centric product range that delivers attractive value propositions across all banners.
  • Manage assigned sub-categories across multiple banners, formats, and channels simultaneously.

3. Pricing, Promotion & Forecasting

  • Prepare and monitor category budgets, demand forecasts, and planning assumptions.
  • Define and manage pricing and promotion policies to ensure competitiveness and profitability.
  • Monitor promotion execution and conduct post-promotion reviews at banner level to evaluate effectiveness and identify improvement opportunities.

4. Supplier Management & Negotiation

  • Build long-term strategic partnerships with key suppliers based on customer-focused joint business plans.
  • Lead supplier negotiations on trading terms, commercial conditions, pricing, and promotional support.
  • Ensure supplier performance supports category growth, service levels, and financial targets.

5. Execution & Cross-Functional Collaboration

  • Work closely with internal stakeholders to ensure effective category execution and alignment across functions.
  • Support store execution compliance to ensure category business models and value proposition programs are implemented consistently.
  • Coordinate with relevant teams to resolve operational or commercial issues impacting category performance.

6. Other Responsibilities

  • Carry out other duties and responsibilities as assigned by the line manager.

 

COMPETENCIES

  • Strong supplier management and negotiation skills
  • Strong collaboration and stakeholder management capability
  • Solid merchandising and category management knowledge
  • Strong commercial and financial acumen
  • Ability to manage multiple sub-categories across multiple banners, formats, and channels
  • Good analytical, planning, and decision-making skills
  • Result-oriented and customer-focused mindset

 

REQUIRED BACKGROUND & ATTITUDE

Education: Bachelor’s degree in Business, Commerce, Marketing, Economics, or related fields

Seniority: 2-3 years relevant experience in commercial, category management, buying, or merchandising roles

Language:  Fluent in English & Vietnamese

Office skills: Excel, Power point, and MS word

Attitude: Proactive, accountable, and able to work in a fast-paced environment



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