Owner of the category P&L that leads the category’s business performance by defining strategy, optimizing assortment, and ensuring flawless execution across channels. Align all levers — pricing, product mix, and master data — to maximize profitability and market relevance. In charge of International Sourcing.

Lead International Sourcing Missions (Outlet, Deal Flash, Treasure Hunt)

–      Scout international vendors, fairs, and closeout opportunities aligned with category and margin needs

–      Lead international sourcing missions (e.g. Deal Flash, Outlet, Treasure Hunt) to enrich the category with trend-right and high-margin items

–      Liaise with sourcing teams to evaluate supplier capabilities, MOQ, lead times, and compliance

–      Consolidate selection with samples, costings, and go/no-go validation with Category & Commercial Directors

–      Secure proper handover to Sourcing Executive for contract finalization, golden samples, and documentation flow

Own the Category P&L and Deliver Business Objectives

–      Define and lead business objectives and category-level targets.

–      Perform OTB and ensure alignment with financial planning.

–      Track category performance (sales, GM, rotation, pricing, activations) across Offline & Online to meet profitability targets.

Define and Implement Category Strategy for O&O

–      Analyze market trends, customer behavior, competition, and store segmentation.

–      Identify assortment gaps and opportunities throughout the year for both Offline and Online (including exclusive or online-specific SKUs).

–      Build a category strategy aligned with brand positioning.

–      Monitor execution of strategy across VM, Trade Plan, In-store, and Online touchpoints.

Drive Assortment and Product Planning

–      Define optimal assortment per channel and store tier (O&O) and exiting strategy for underperforming sku’s (e.g., provisions, etc.)

–      Lead product planning per banner/store: specs, product mix, materials, packaging type, collection themes, and samples.

–      Set price architecture (Step-in / Good / Better / Best) using competitors’ benchmark.

–      Identify opportunities for exclusive designs and product innovation with Sourcing.

–      Input Product for trade Plan exercise per activation

–      Prepare commercial briefs for Sourcing Executive

–      Manage the assortment selection process timeline compliance (e.g., Range Council)

Supervise master data accuracy and consistency on the category

Functional skills:

-          Full ownership of Category P&L (sales, margin, OTB, pricing, stock rotation)

-          Proven ability to develop and execute Hardline category strategy

-          Strong experience in international and deal-based sourcing (off-price, outlet, treasure hunt)

-          Advanced analytical capability with strong command of key retail KPIs

-          Ability to convert market trends, customer insights, and data into commercial actions

-          Strong cross-functional leadership across Sourcing, Supply Chain, VM, Trade Marketing, E-commerce, and StoresWell-organized.

Education: Bachelor’s degree in Business Administration, Economics, Supply Chain, Marketing, or related fields

Experience: 5–8 years of experience in Category Management, Buying, Merchandising, or Commercial roles within Hardline / Electronics / Non-Food retail

Language: Fluent in English and Vietnamese (both spoken and written) is mandatory; proficiency in Chinese is a strong plus.

Office skills: proficient in MS Office, Excel, experienced with ERP / retail systems (SAP or equivalent) is preferred

Attitude: Hardworking, strong ownership mindset, commercially driven, results-oriented, and comfortable working under pressure.