ACTIVITIES

Create in-store lay-out brief and drive innovation

Analyze trends and competitor benchmarks to propose new display ideas

Pilot new materials or formats in flagship/pilot stores

Create lay-out brief & zoning description per banner in line with other BU (esp. Food BU)

Share best practices amongst stores

Create Visual Merchandising Guidelines per channel (both permanent and activations)

Build detailed VM guideline books aligned with range strategy and commercial briefs

Develop and maintain a seasonal visual merchandising calendar

Update guidelines based on product performance and commercial team feedback

Anticipate material, asset, and training needs to ensure timely in-store readiness

Support Campaign asset briefing and delivery

Review and challenge commercial briefs to optimize visual impact

Align with Marketing to finalize and adjust assets for relevance and compliance

Maximize Store-Level appropriation

Share best practices and lead VM training with Ops Executives

Conduct store audits and photo reviews to ensure compliance

Provide structured feedback to stores and Ops teams

COMPETENCIES

Functional skills:

Strong capability in sales data analysis and reporting (sales, margin, pricing, promotions)

Solid understanding of retail KPIs within Non-Food categories (sell-through, GM, stock rotation, promo effectiveness)

Experience in master data management (SKU, pricing, product attributes, lifecycle tracking)

Ability to consolidate and interpret data from multiple sources (stores, merchandising, supply chain, sourcing)

Good awareness of trade plan execution, promotions, and in-store activation processes.

Other skills:

Strong analytical mindset Open-minded

Stakeholder coordination

Independent

Well-organized.

REQUIRED BACKGROUND & ATTITUDE

Education: Bachelor’s degree in Business Administration, Economics, Finance, Data Analytics, Supply Chain, or related fields

Experience : 2–4 years of experience in Sales Support, Commercial Operations, Category Support, …

Language: Fluent in Vietnamese, proficiency in English

Office skills: proficient in MS Office, Excel, …

Attitude: Hardworking, ability to work under pressure and meet deadlines.